FLAGSHIP PROGRAM
Become a Job-Ready Digital Marketer in Just 8 Weeks
Master the digital skills employers hire for and businesses rely on. Learn SEO, Social Media Marketing, Google Ads, Email Marketing, Content Strategy, Analytics, AI-powered marketing, and more through practical, project-based training led by an experienced industry practitioner.
Limited seats per cohort to ensure personalized mentorship. Join live online from anywhere or attend physical classes in Akure.
Live Projects
Portfolio Development
Career Support
Job-Ready Skills
Duration
8 Weeks
Learning Mode
Hybrid (Online & Physical classes In Akure)
Skill Level
Foundation → Growth → Mastery
Certification
Professional Certificate In Applied Digital Marketing
Payment Option
Flexible Installment Plan
PROGRAM OVERVIEW
More Than a Course. A Complete Digital Marketing Career Program.
Most digital marketing courses teach individual skills in isolation. This program is different.
Our flagship Digital Marketing Program is designed to help you build the practical skills employers value, businesses need, and clients are willing to pay for. Through live instruction, hands-on projects, and real-world case studies, you’ll learn how every area of digital marketing works together to create measurable business results.
Whether your goal is to secure a job, start freelancing, advance your career, or grow your own business, you’ll graduate with practical experience, a professional portfolio, and the confidence to apply your skills from day one.
What You'll Be Able to Do
- Develop and execute complete digital marketing strategies.
- Build high-converting marketing campaigns across multiple digital channels.
- Improve website visibility through effective SEO techniques.
- Create engaging content that attracts, nurtures, and converts customers.
- Launch and optimize Google Ads and Meta advertising campaigns.
- Measure marketing performance using Google Analytics and reporting tools.
- Use AI-powered tools to improve productivity and marketing efficiency.
- Build a professional portfolio that showcases your practical skills.
- Position yourself for employment, freelancing, or business growth.
Practical, Project-Based Learning
Job & Freelance Ready Skills
Portfolio Development
Career & Mentorship Support
WHERE THIS SKILL TAKES YOU
One Skill, Multiple Career Paths
Digital marketing doesn’t lock you into one job title. It opens multiple career opportunities. Whether you want to work for a company, build a client base as a freelancer, or grow your own business, this program gives you the practical skills to pursue the path that fits your goals, or combine several to create multiple income streams.
Digital Marketing Executive
Lead and execute digital marketing campaigns that drive measurable business growth across multiple channels.
Social Media Manager
Build strong brand communities, create engaging content, and turn audience engagement into business results.
Paid Advertising Specialist
Plan, launch, and optimize Google Ads and Meta Ads campaigns that deliver measurable return on investment.
Content Marketing Specialist
Create content that attracts the right audience, builds trust, and drives meaningful action.
Email Marketing Specialist
Design automated email campaigns that nurture leads, strengthen customer relationships, and increase revenue.
Freelance Digital Marketer
Sell your skills as a service to businesses in Nigeria and abroad, on your own terms.
Digital Business Owner
Apply your digital marketing skills to attract customers, grow your brand, and scale your business with confidence.
SEO Specialist
Help businesses rank higher on Google, increase organic visibility, and turn search traffic into qualified customers.
Why Choose Just One Path?
One of the greatest advantages of digital marketing is its flexibility. Many professionals combine a full-time role with freelance projects, consulting, or running their own business. This program equips you with practical skills that can create multiple opportunities, allowing you to build a career, generate additional income, or grow your own brand, all from the same foundation.
The Skills You'll Master
Build the Skills Behind Every Successful Digital Marketing Campaign
Learn how to think like a marketer. Develop winning strategies, understand customer behaviour, identify the right audience, and plan campaigns that align with real business goals.
Digital Marketing Strategy
Learn how to build effective marketing strategies, understand customer journeys, identify target audiences, and create campaigns with clear business objectives.
Website & Landing Pages
Build marketing-focused websites and landing pages that do more than look good. Learn how to create digital experiences that capture attention, generate leads, and convert visitors into customers.
Search Engine Optimization (SEO)
Master the techniques that help businesses get discovered on Google. Learn keyword research, technical optimization, content strategy, and how to increase organic visibility that drives long-term growth.
Content Marketing & Copywriting
Create content that informs, persuades, and converts. Learn how to craft compelling messages for websites, blogs, social media, emails, and advertising campaigns.
Social Media Marketing
Go beyond posting content. Learn how to build communities, increase engagement, strengthen brand visibility, and create campaigns that support measurable business objectives.
Paid Advertising
Launch and optimize high-performing advertising campaigns across Google and Meta platforms. Learn how to reach the right audience, maximize your budget, and generate measurable return on investment.
Email Marketing & Automation
Turn leads into loyal customers through strategic email marketing. Build automated customer journeys that nurture relationships, increase engagement, and drive repeat business.
Analytics & Performance Measurement
Make confident marketing decisions backed by data. Learn how to measure campaign performance, uncover actionable insights, and continuously improve results using professional analytics tools.
AI for Digital Marketing
Work smarter with modern AI tools that enhance productivity without replacing strategy. Learn how to accelerate research, generate ideas, streamline content creation, and improve campaign performance responsibly.
Portfolio Development & Career Growth
Transform your knowledge into proof of expertise. Complete practical projects, build a professional portfolio, and develop the confidence to pursue employment, freelance opportunities, or grow your own business.
Learn. Apply. Build. Grow.
Every module combines expert instruction with practical application because real confidence comes from doing, not just watching. Throughout the program, you’ll work on hands-on projects and real-world case studies that help you graduate with experience you can demonstrate, not just knowledge you’ve acquired.
YOUR LEARNING JOURNEY
Choose the Learning Journey That Fits Your Goals
Every learning journey is designed to help you build practical, career-ready digital marketing skills through expert-led training, hands-on projects, and real-world application. Whether you’re starting with the fundamentals, learning to generate and measure results, or advancing into AI-powered strategy and automation, you’ll follow a structured pathway designed to help you apply your skills and deliver measurable results.
Module 1: Digital Marketing Strategy, Audience & Market Research
Digital Marketing Fundamentals
The Digital Marketing Ecosystem
Digital Marketing Channels
Customer Journey and Marketing Funnel
Marketing Goals and Objectives
Target Audience Identification
Customer Persona Development
Market Research Fundamentals
Competitor Research and Analysis
AI-Assisted Market and Competitor Research
AI-Assisted Persona Development
- Evaluating and Fact-Checking AI Outputs
Module 2: Content Marketing & Conversion Copywriting
Content Marketing Fundamentals
Content Types and Formats
Content Strategy and Planning
Content Pillars
Content Ideas and Research
Understanding Audience Pain Points
Copywriting Fundamentals
Headlines, Hooks and Calls-to-Action
Persuasive Marketing Copy
Writing Effective AI Prompts
AI-Assisted Content and Copywriting
Editing and Refining AI-Generated Content
- Developing a Distinct Brand Voice
Module 3: Social Media Marketing, Community & WhatsApp Business
Social Media Marketing Fundamentals
Understanding Major Social Media Platforms
Choosing the Right Platforms for a Business
Social Media Content Strategy
Content Planning and Scheduling
Organic Social Media Marketing
Community Management and Engagement
Social Media Profile Optimization
WhatsApp Business for Marketing
WhatsApp Business Profile and Catalog
Customer Communication and Follow-Up
AI-Assisted Content Ideas and Caption Variations
Content Repurposing Across Platforms
- Customer Reply Templates
Module 4: Search Engine Optimization (SEO) Fundamentals
Introduction to SEO
How Search Engines Work
Search Intent
Keyword Research Fundamentals
Understanding Keywords and Search Queries
Basic On-Page SEO
SEO Titles and Meta Descriptions
Headings and Content Structure
Internal Linking Fundamentals
SEO Content Fundamentals
Local SEO Fundamentals
Introduction to Technical SEO
- AI-Assisted Keyword and SEO Research
Module 5: AI for Digital Marketing
Understanding AI in Digital Marketing
AI Tools for Digital Marketers
Prompt Engineering Fundamentals
Writing Clear and Effective Prompts
Prompt Structures and Techniques
AI-Assisted Research Workflows
AI-Assisted Content Workflows
AI for Social Media Marketing
AI for SEO and Marketing Planning
Evaluating AI-Generated Output
Fact-Checking and Accuracy
Human Judgment and Editorial Control
Responsible and Effective Use of AI
Module 6: Foundation Capstone & Practical Campaign
Campaign Brief Development
Market and Audience Research
Customer Persona Development
Content Strategy
Conversion Copy
Social Media Content
WhatsApp Marketing
Basic SEO
AI-Assisted Marketing Workflow
Campaign Execution
Basic Performance Measurement
Documenting AI Usage
Human Review and Refinement
Capstone Presentation
Foundation Journey.
4 Weeks | 6 Practical Modules
Investment: ₦80,000
Early Bird Offer: ₦65,000
Build practical digital marketing skills from the fundamentals to AI-powered execution. Learn how to research audiences, create compelling content, manage social media, use WhatsApp Business, apply SEO fundamentals, and execute a complete digital marketing campaign.
Perfect for beginners building a solid foundation in digital marketing.
Award: Certificate in Digital Marketing Fundamentals
Live Instructor-Led Sessions
Hands-On Projects
Portfolio-Driven Learning
Module 1: SEO, Local Search & Content Optimization
Advanced Keyword Research
Search Intent & Keyword Mapping
Keyword Grouping and Clustering
Content Brief Development
On-Page SEO Optimization
SEO Content Optimization
Local SEO Strategy
Google Business Profile Optimization
SEO Performance Monitoring
AI-Assisted Keyword Research & Clustering
AI-Assisted Content Briefs
Evaluating AI-Generated SEO Recommendations
Module 2: Meta Ads & Lead Generation
Introduction to Paid Social Advertising
Meta Ads Manager
Campaign Objectives and Structure
Audience Research & Targeting
Custom and Lookalike Audiences
Ad Creative Strategy
Ad Copy and Creative Development
Lead Generation Campaigns
Campaign Budgeting
A/B Testing
Campaign Monitoring & Optimization
AI-Assisted Ad Copy and Creative Variations
Using AI to Analyze Campaign Performance
- Human Oversight in Campaign Decisions
Module 3: Google Ads & Search Advertising
Introduction to Google Ads
Search Campaign Structure
Keyword Research for Paid Search
Keyword Match Types
Negative Keywords
Search Ad Creation
Landing Page Relevance
Conversion Tracking Fundamentals
Bidding Strategies
Budget Management
Campaign Optimization
AI-Assisted Keyword and Ad Copy Development
Understanding Automated Bidding
AI Recommendations and Human Oversight
Module 4: Analytics, Reporting & Growth Capstone
Digital Marketing Analytics Fundamentals
Marketing KPIs and Performance Metrics
Understanding Campaign Data
Conversion and Lead Tracking
Reading Marketing Reports
Identifying Performance Trends
Campaign Optimization Based on Data
Marketing Performance Reporting
Creating Actionable Insights
AI-Assisted Data Analysis
AI-Assisted Report Summaries
Verifying AI-Generated Insights Against Source Data
Growth Strategy Development
Integrated Campaign Capstone
- Capstone Presentation
Growth Journey
⭐ Most Popular
Growth: 8 Weeks | 4 Practical Modules
Investment: ₦150,000
Early Bird Offer: ₦120,000
Build on your digital marketing foundation and learn how to generate leads, run paid advertising, optimize campaigns, measure performance, and make data-informed marketing decisions with AI.
Award: Certificate in Applied Digital Marketing
Live Instructor-Led Sessions
Hands-On Projects
Portfolio-Driven Learning
Module 1: Email Marketing, Automation & Sales Funnels
Email Marketing Fundamentals
Email List Building and Lead Capture
Lead Magnets and Opt-In Strategies
Email Segmentation
Email Campaign Planning
Welcome and Nurture Sequences
Sales and Conversion Emails
Sales Funnel Strategy
Funnel Stages and Customer Journey
Landing Pages and Conversion Paths
Marketing Automation Fundamentals
AI-Assisted Email Sequences
AI-Assisted Audience Segmentation
AI-Assisted Email and Funnel Optimization
Connecting Marketing Tools for Automated Follow-Up
Module 2: AI Marketing Systems & Automation
AI-Powered Marketing Systems
Advanced Prompt Engineering
Reusable Prompt Libraries
AI Workflow Design
Building Repeatable Marketing Workflows
AI-Assisted Research and Content Systems
AI-Assisted Campaign Planning
AI-Powered Search and Answer Engines
Optimizing Content for AI Search Visibility
AI Tool Integration and Automation
Evaluating AI-Generated Outputs
Brand Safety and Human Oversight
AI Ethics and Responsible Use
AI Disclosure and Transparency
Data Privacy and Responsible Data Handling
Nigerian Data Protection Requirements
Module 3: Business Growth, Freelancing & Client Acquisition
Digital Marketing Business Models
Professional Positioning and Personal Branding
Positioning as an AI-Capable Marketer
Building a Professional Portfolio
Freelancing Fundamentals
Finding and Qualifying Potential Clients
Client Acquisition Strategies
Client Discovery and Needs Analysis
Developing Service Packages
Pricing Digital Marketing Services
Pricing AI-Enabled Marketing Services
Proposal and Pitch Development
Client Communication and Onboarding
AI-Assisted Proposals and Pitches
AI-Assisted Job Applications
Building Long-Term Client Relationships
Module 4: Live Brand Practicum & Portfolio Capstone
Real-World Brand and Market Analysis
Marketing Strategy Development
Audience and Competitor Research
Content and Conversion Strategy
SEO and Search Strategy
Paid Advertising Strategy
Email and Funnel Strategy
AI Marketing Workflow
Campaign Planning and Execution
Performance Tracking and Measurement
Data Analysis and Optimization
Documenting AI Usage
Measuring Campaign Results
Identifying Lessons and Growth Opportunities
Portfolio Development
Capstone Presentation
Mastery Journey
12 Weeks | 4 Advanced Modules
Investment: ₦230,000
Early Bird Offer: ₦190,000
Develop advanced digital marketing capabilities for growth, automation, client work, and career development. Build AI-powered marketing systems, design conversion-focused funnels, acquire clients, and demonstrate your skills through a live brand practicum and portfolio capstone.
Award: Advanced Professional Certificate
Live Instructor-Led Sessions
Hands-On Projects
Portfolio-Driven Learning
Every Stage Moves You Closer to Real-World Results
This program is built around practical application, not passive learning. Each stage builds on the last through guided projects, real business scenarios, AI-integrated workflows, and instructor feedback. By progressing from foundational skills to advanced strategy, automation, client acquisition, and portfolio development, you gain the practical experience needed to apply your skills with confidence.
WHO THIS PROGRAM IS FOR
Built for Ambitious People Ready to Learn Digital Skills That Matter
Whether you’re taking your first step into digital marketing or building on existing experience, this program is designed to equip you with practical skills that create real career and business opportunities.
Students & Undergraduates: Build practical, industry-ready skills before graduation and stand out in today’s competitive job market.
NYSC Members: Use your service year to develop a valuable digital skill that opens doors to employment, freelancing, or entrepreneurship.
Job Seekers: Gain practical experience and a professional portfolio that helps you compete confidently for digital marketing roles.
Entrepreneurs & Business Owners: Learn how to attract customers, increase sales, and grow your business using proven digital marketing strategies.
Career Changers: Transition into a fast-growing digital career with structured, beginner-friendly training and practical experience.
Working Professionals: Expand your expertise, increase your value at work, and stay competitive in today’s digital economy.
No Experience? You're Welcome Here.
You don’t need a background in marketing or technology to succeed in this program. We’ll guide you step by step through practical lessons, hands-on projects, and real-world applications. All you need is a laptop, internet access, and the commitment to learn.
WHAT MAKES THIS PROGRAM DIFFERENT
Typical Courses
- Videos only
- Theory
- Assignments
- Little support
- Certificate
⭐ Amen Digital Reach
- Live sessions
- Real projects
- Case studies
- Mentorship
- Portfolio + Certificate
The Difference Isn’t What You Learn. It’s How You Learn.
WHY AMEN DIGITAL REACH
WHAT MAKES THIS PROGRAM DIFFERENT
Practical, Not Just Theoretical
Every module includes hands-on projects that help you apply what you learn to real business situations.
Learn from a Certified Industry Practitioner
Train directly with a Master Diploma-certified digital marketing professional who brings real industry experience into every class.
Small, Focused Cohorts
Small class sizes mean more interaction, personalized guidance, and meaningful mentorship, never a crowded classroom.
Flexible Hybrid Learning
Learn online from anywhere or attend in person at our Akure training centre, with morning, afternoon, evening, and weekend sessions available.
Career-Focused Curriculum
Built around the practical skills employers, businesses, and clients value most in today's digital economy.
Real Student Outcomes
Our graduates secure employment, win freelance clients, and use digital marketing to grow their own businesses.
We Don't Measure Success by the Lessons We Teach. We Measure It by the Opportunities Our Students Create.
Your success is the true measure of this program. Whether you secure your first digital marketing role, attract freelance clients, or grow your own business, our goal is to equip you with practical skills that continue creating value long after the training ends.
MEET YOUR INSTRUCTOR
Learn from a Certified Digital Marketing Practitioner
Digital marketing is best learned by doing. My goal is to help every student graduate with practical skills, real project experience, and the confidence to create opportunities.
Akinwole Johnson Idowu
Founder, CEO & Lead Instructor, Amen Digital Reach
Akinwole Johnson Idowu is the Founder, CEO, and Lead Instructor at Amen Digital Reach. A graduate of the Federal University of Agriculture, Abeokuta (FUNAAB), he holds a Master Diploma in Digital Marketing from the Digital Marketing Skill Institute (USA) and is certified in AI in Digital Marketing by Great Learning (India).
As an active digital marketing practitioner, he works on real marketing projects and brings current industry experience into every class. His practical, hands-on teaching approach equips students with the confidence and skills to succeed in employment, freelancing, or business.
Master Diploma in Digital Marketing — DMSI, Nigeria and USA
AI in Digital Marketing Certification — Great Learning, India
Industry Practitioner
FUNAAB Graduate
STUDENT SUCCESS STORY
Real Students. Real Results. Real Opportunities.
Every success story begins with the decision to learn. Our graduates are applying the practical skills gained through this program to secure employment, win freelance clients, and grow their own businesses. Their achievements reflect what is possible when learning is backed by real-world application.
CERTIFICATION
Graduate with More Than a Certificate. Graduate with Confidence.
Upon successfully completing your chosen learning journey, you’ll receive an official Amen Digital Reach Certificate of Completion, awarded by our federally registered training institute. It represents the practical skills, hands-on experience, and professional competence you’ve developed throughout the program, preparing you to pursue opportunities in employment, freelancing, or business with confidence.
Foundation: Ideal for Beginners
Certificate in Digital Marketing Fundamentals
Perfect for beginners ready to build a strong foundation in digital marketing. This journey develops your understanding of digital marketing strategy, content marketing, and social media management, equipping you with the essential skills to confidently plan and execute foundational marketing activities.
⭐ GROWTH JOURNEY (Most Popular)
Certificate in Applied Digital Marketing
Designed for learners ready to become job-ready digital marketers. Building on the Foundation Journey, you’ll develop practical expertise in Search Engine Optimization (SEO), Google Ads, and Google Analytics, enabling you to plan, execute, optimise, and measure high-performing digital marketing campaigns with confidence.
Mastery: Advanced Career Path
Advanced Professional Certificate in Digital Marketing
Created for ambitious professionals, entrepreneurs, and aspiring digital marketing specialists. Building on the Growth Journey, you’ll master AI-powered marketing, digital business growth strategies, and client acquisition, preparing you to lead marketing initiatives, build a thriving freelance career, or confidently grow your own business.
PRICING & ENROLLMENT
Choose the Learning Journey That Fits Your Goals
Invest in practical digital marketing skills through the learning journey that best matches your experience, career ambitions, and goals. Every journey is instructor-led, project-based, and designed to help you apply your skills with confidence.
Foundation Journey
4 Weeks
Investment: ₦80,000
Early Enrollment: ₦65,000
What's included
- Digital Marketing Fundamentals & Strategy
- Content Marketing & Copywriting
- Social Media Management
- Foundation Capstone Project
- Live Instructor-Led Classes
- Learning Resources
- Practical Assignments
- Certificate in Digital Marketing Fundamentals
⭐ Growth Journey (Most Popular)
8 Weeks
Investment: ₦150,000
Early Enrollment: ₦120,000
What's included
Everything in the Foundation Journey, plus:
- Search Engine Optimization (SEO)
- Google Ads / Paid Advertising
- Google Analytics
- Email Marketing
- Growth Capstone Project
- Advanced Practical Projects
- Performance Feedback
- Career Guidance
- Certificate in Applied Digital Marketing
Mastery Journey
12 Weeks
Investment: ₦230,000
Early Enrollment: ₦180,000
What's included
Everything in the Growth Journey, plus:
- AI for Digital Marketing
- Digital Business Growth Strategy
- Freelancing & Client Acquisition
- Professional Portfolio Development
- Mastery Capstone Project
- Career & Freelancing Guidance
- Priority Mentorship
- Advanced Professional Certificate
Choose the Learning Journey That Fits Your Goals
Secure your place by paying 60% of your chosen learning journey fee today. Pay the remaining 40% before your final project week.
No interest. No hidden charges. No extra fees.
FREQUENTLY ASKED QUESTIONS
Questions? We've Got Answers.
Everything you need to know before choosing your learning journey. If you still have questions after reading these, our team is happy to help.
Which learning journey should I start with?
Choose the journey that best matches your current goals.
- Foundation Journey is ideal for complete beginners who want to build a solid understanding of digital marketing.
- Growth Journey is perfect if you’re looking for practical, job-ready skills to secure employment or start freelancing.
- Mastery Journey is designed for professionals, entrepreneurs, and anyone who wants to master AI-powered marketing, business growth, and client acquisition.
Can I upgrade to a higher learning journey later?
Yes. You can upgrade from Foundation to Growth, or from Growth to Mastery at any time by simply paying the difference in tuition.
Do I need any previous experience?
No. The program is designed for complete beginners while also providing valuable practical skills for professionals who want to strengthen their digital marketing expertise.
What happens if I miss a live class?
No problem. Every enrolled student receives access to class recordings and learning materials, so you can catch up at your convenience.
Can I pay in instalments?
Yes. Secure your place by paying 60% of your chosen learning journey fee. The remaining balance is due before your final project week.
Will I gain practical experience or just learn theory?
Practical learning is at the heart of every learning journey. You’ll complete hands-on projects, work with industry-standard tools, and build a portfolio that demonstrates your skills to employers and clients.
Can I join from outside Nigeria?
Yes. Our live online classes allow students to participate from anywhere in the world, while learners in and around Akure also have the option of attending physical sessions.
Will I receive a certificate after completing the program?
Yes. Upon successfully completing your chosen learning journey, you’ll receive the corresponding Amen Digital Reach Professional Certificate, recognising your practical skills and successful completion of the program.
Your Next Career Move Starts Here
You’ve seen what’s possible. Now it’s your turn.
Whether your goal is to secure a better job, attract freelance clients, grow your business, or build a future in digital marketing, it all begins with one decision. Choose the learning journey that’s right for you and start building practical skills that create real opportunities.
Seats are limited for every cohort to ensure personalised mentorship and hands-on learning. Enrol now to secure your place at the Early Enrollment rate.
Choose your learning journey and start from just ₦65,000.